Artificial Intelligence (AI) + SEO
You don’t need to be a rocket scientist to understand the basics of AI.
AI the "science of making machines smart."
We can teach machines to be like humans. We can give them the ability to see, hear, speak, move, and write.
Those machines would be called AI if they could then teach themselves to get better at seeing, hearing, speaking, moving, and writing—without human involvement.
That’s exactly where we stand with AI today.
A voice assistant like Alexa is a great example of this.
Alexa hears your words, processes them, then responds and takes action. At no point is Alexa being directly told by a human how to interpret your words, how to respond, and how to take action.
Alexa is using artificial intelligence to make predictions on its own about what your words mean, how to respond to them, and what action you’re requesting.
How AI Is Used in SEO Today
Artificial intelligence is used in a range of applications in SEO today.
Text and Voice Search
Your favorite search engine relies on artificial intelligence to provide relevant results for your queries. Search engines use sophisticated AI, machine learning, and deep learning to process searches, then predict which results will satisfy any given search. As any SEO expert following Google algorithm updates knows, search engines don’t reveal exactly how their AI systems work but do give clues.
That means, whether you care about AI or not, the technology has a powerful effect on how your content ranks and how your brand gets found. It also dictates how search engines read and categorize the content on your websites.
The relationship here between voice search and AI can’t be ignored.
"Voice search relies on AI technologies like natural language generation and processing to function. And the voice is only becoming more prevalent."
How to Get Started with AI in SEO?
If you're an SEO professional or rely on search rankings to power your marketing, chances are that AI can help you increase revenue and reduce costs. That means now is the time to get started with AI, no matter your skill or comfort level.
To do so means you build a potentially insurmountable competitive advantage. To delay means you risk getting left behind.
Good news, though:
There are two ways to accelerate AI adoption in your career and your company.
Local Search
Making sure your business shows up accurately in search across many different locations isn’t always easy. And the effects of inaccurate local search results can kill business within a geographic area. AI is great at solving this type of information-based problem at scale.
A platform like Yext uses AI to make sure changes to your business’ search listings are reflected across different search engines and voice assistants quickly and easily.
Google Voice Assistant + Natural Language Processing
NLP and semantic annotations help content being understood by machines. Adding semantic processing in a publishing workflow means using natural language processing to add a layer of semantically structured information that describes your content.
AI - Complete Guide Soon...
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